Case Study: Epson America achieves faster anomaly detection and higher conversions with Adobe Target

Optimizing Experiences With Artificial Intelligence

Epson America needed to improve online experiences for a diverse set of customers — from single consumers to long‑cycle institutional buyers — and to better detect site errors, optimize campaigns, and increase conversions and leads. After replatforming to SAP Hybris, Epson expanded its Adobe Experience Cloud implementation and added Adobe Target (alongside Adobe Analytics and Adobe Sensei) to gain deeper customer insight and testing capabilities.

Using Adobe Analytics, Adobe Sensei‑powered Anomaly Detection and Contribution Analysis, and A/B testing with Adobe Target, Epson implemented real‑time dashboards and targeted tests to pinpoint and fix issues in the checkout flow. The tests quickly revealed winning page variations that dramatically increased conversions (the first test uplift paid for Epson’s entire first year of Adobe Target), sped up anomaly identification, reduced time spent diagnosing errors, and delivered measurable gains in leads and revenue.

Epson

Scott Sturcke

Director, Online Marketing Management