Case Study: Maxim Integrated achieves 300% e-commerce revenue growth with Adobe Target personalization

Maxim Integrated Delivers One-to-One Customer Engagement for Global Audiences with Adobe Experience Cloud

Maxim Integrated, a global semiconductor company selling thousands of products and many SKUs, faced a complex digital presence built on homegrown systems and needed faster time to market, personalized one-to-one customer experiences, and greater operational efficiency. To solve this, Maxim adopted Adobe Experience Cloud solutions — notably Adobe Experience Manager for site and asset management and Adobe Target (part of Adobe Marketing Cloud) for tagging, targeting, and Search&Promote-driven personalization.

Using Adobe Target alongside Experience Manager and integrations with SAP Hybris, Maxim centralized content, automated targeting, and built a single customer-facing site that also serves as an internal sales portal. The Adobe Target-enabled solution delivered measurable impact: e-commerce revenue grew 300%, faster campaign rollouts and time to market, support for a very large SKU catalog (reported >100,000 SKUs), and more relevant, efficient experiences that reduced management overhead.

Maxim Integrated

Robert Reneau

Director of Digital Marketing