Case Study: TiVo achieves 1-day targeted pricing launches and greater marketing agility with Adobe Target

TiVo connects with consumers to lead the future of TV

TiVo, the digital video pioneer, needed to move faster to compete in a crowded streaming and device market — reducing time to market for campaigns, offering customized bundles and pricing, and delivering a seamless commerce/content experience. To achieve this, TiVo adopted Adobe solutions (Magento Commerce and Adobe Experience Manager) and worked with Adobe Target to enable personalization and experimentation across its digital storefront.

By integrating Magento Commerce with Adobe Experience Manager and leveraging Adobe Target for testing and personalization, TiVo cut the launch time for a targeted pricing campaign from two–four weeks to one day, expanded options for customized product bundles, and reduced customer friction. The result: faster campaign deployment, more tailored pricing and bundles, and a smoother customer experience driven by Adobe Target and the Adobe Experience Cloud stack.

TiVo

Ted Malone

Vice President, Consumer Products and Services