Case Study: Swisscom boosts test returns and automates personalization with Adobe Target

Swisscom Improves Speed and Returns on Tests Through Machine Learning and Adobe Sensei

Swisscom, Switzerland’s leading telecom provider with millions of mobile, TV, and broadband customers, needed to maintain its market lead by delivering highly personalized digital experiences while cutting time and labor spent on optimization. To meet these challenges it partnered with Adobe Target and other Adobe Experience Cloud solutions (Adobe Experience Manager and Adobe Analytics), leveraging Adobe Sensei for AI-driven decisioning.

Using Adobe Target’s Sensei-powered features—Auto-Allocate, Personalized Recommendations, and Auto-Target—integrated with Adobe Experience Manager and Analytics, Swisscom automated testing and personalization to boost returns and uncover cross-sell opportunities. The solution reduced manual effort, enabled “set-and-forget” optimization, and delivered measurable impact: Personalized Recommendations drove uplifts of almost 500% versus prior manual approaches and Auto-Target produced up to a 40% uplift compared to random experiences, while improving testing speed and campaign efficiency.

Swisscom

Nicolas Mériel

Senior Digital Strategist