Case Study: NetApp achieves a 13% engagement lift and 170% increase in click-throughs with Adobe Target

Enterprise storage leader uses Adobe Marketing Cloudto improve digital experiences

NetApp, a global leader in data management and storage, needed better visibility into customer behavior across devices and more advanced testing to boost conversions, engagement, and form completions. To scale its digital marketing capabilities and mature programs, NetApp turned to Adobe Marketing Cloud — including Adobe Target and Adobe Analytics — with support from Adobe Professional Services.

Using Adobe Target to run A/B and multivariate tests and Adobe Analytics to segment audiences, NetApp optimized content and design without creating new assets, gained richer customer insights, and aligned teams around data-driven decisions. The Adobe Target-powered program produced a 170% increase in click-throughs and a 13% lift in engagement, while improving scalability, collaboration, and testing maturity across the organization.

NetApp

Tim Chen

Manager of Digital Experience