Case Study: IBM achieves 3,961% ROI with George P. Johnson’s Virtual Tasting Journey

IBM hosts 62 tasting events with George P. Johnson and sees 3,961% ROI

The customer, IBM, faced the challenge of deepening relationships and progressing sales opportunities with key clients after its planned physical "IBM on Tour with Red Hat" mobile event series was put on hold. To overcome this, the vendor, George P. Johnson, shifted the strategy to create a virtual account-based digital engagement.

George P. Johnson implemented a unique virtual tasting journey, sending custom kits to attendees and hosting live online events led by tasting experts and IBM subject matter experts. This solution achieved a 3,961% ROI over projected results, hosted 62 events for 450 attendees, and generated overwhelmingly positive feedback from clients who found the signature experience memorable and relationship-building.

IBM