Case Study: IBM achieves 67% organizational view rate with Consensus automated demos

IBM achieved a 67% organizational view rate and an additional 11.5 hours of stakeholder engagement with a Consensus automated demo

IBM worked with Consensus to help Solution Consultants reach more stakeholders when promoting new server hardware. Standard email outreach was not reliably engaging the full buying group, static collateral was getting little response, and sales cycles were slowing as teams struggled to connect with all the right decision-makers.

Consensus provided IBM with an interactive automated demo and integrated Demolytics to track engagement. The solution helped IBM achieve a 67% organizational view rate, reveal and track 59 additional stakeholders, generate 11.5 hours of automated stakeholder engagement, and average 9.5 minutes of view time per proposal, while 59 demos were shared across 49 organizations.

IBM