Case Study: IBM achieves 20% faster conversion with Amplitude

IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process

IBM’s Cloud product design team wanted to bring more data into its UX design process and reduce reliance on analytics support. Using Amplitude, the team gained self-serve access to product data to understand user behavior, identify friction in provisioning flows, and make faster design decisions.

IBM and Amplitude used those insights to redesign key experiences, including the “What’s Next” notification, which had little engagement despite users seeking next-step guidance. The updated design drove 8X more unique users, while broader data-informed changes helped cut virtual server instance creation and conversion time by 20% in 2023, with additional gains like 418% growth in SAP Wayfinder unique views and up to $1,000 in annual data-cost savings on one page.

IBM

Alena Bushuyeva

UX Designer