Case Study: IBM achieves a human-centered computing brand launch with Girvin

IBM launches PowerPC with Girvin’s BrandQuest workshop and 750X processors

IBM approached Girvin to support the strategic shift for a new, super fast microprocessor called RISC. The challenge was to create a name, brand design system, and messaging platform to support its innovative market presence.

Girvin implemented its BrandQuest® workshop to collaboratively develop a brand strategy. This process led to the naming of the Power architecture, the PowerPC logo, a custom typeface, and a full launch system including exhibit design and collateral. The solution was highly successful; the resulting PowerPC technology went on to be used in critical applications for NASA's Mars Rovers and Orion Crew Vehicle, military flight systems like the F-35, and high-temperature automotive applications.

IBM