Braze B2B Case Studies & Customer Successes

Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience

500px achieves up to 257% revenue growth through language localization with Braze

500px

Katherine Wellman

Director of Product Operations & Marketing

8fit achieves 3.75X higher conversions with Braze Predictive Purchases

8Fit

Marlie Vermeeren

CRM Manager

Fitness app 8fit boosts engagement and conversions with Braze

8Fit

Ivo Dimchev

Senior Product Manager

American Cancer Society achieves a 34% fundraising increase with Braze personalized push notifications

American Cancer Society

Anthropologie achieves 17.5% higher conversion rates with Braze web push notifications

Anthropologie

Allie Rose

Digital Marketing Assistant

Azimo achieves 14% higher email open rates, 24% higher CTR and a 4-point lift in first transfers with Braze Customer Success

Azimo

Harjot Dhillon

Senior CRM Marketing Manager

Babylon Health achieves 90% faster email production and personalized campaigns with Braze

Babylon Health

Jim McCarthy

Senior CRM Manager

Babylon Health achieves a 20% increase in Healthcheck completions with Braze

Babylon Health

Catherine Allen

Associate Director of CRM

BALAAN achieves 2.5X increase in conversions with Braze

BALAAN

Yurim Lee

Marketing Manager

Birchbox achieves 25% increase in email conversions with Braze

Birchbox

Michaela Meier

Director of Merchandising & Growth Marketing

BlaBlaCar achieves up to 24% higher email open rates with Braze Canvas (Braze)

BlaBlaCar

Fanny Argoud

BlaBlaCar

Bloom & Wild achieves 85% reduction in email build time and scalable personalized campaigns with Braze Content Blocks

Bloom & Wild

Conor Irvine

Senior Retention Associate

Bloom & Wild achieves higher customer engagement and trust with Braze

Bloom & Wild

Lucy Evans

Retention Lead

BoozeBud achieves 25% increase in revenue with Braze SMS

BoozeBud

Shalina Patel

Customer Marketing Manager

BoozeBud achieves a 59% revenue boost with Braze Connected Content

BoozeBud

Shalina Patel

Customer Marketing Manager

bunq achieves a 13% rise in paid subscription rates with Braze

Bunq

Matt Brownsey

Marketing Activation Specialist

Head of CRM and Messaging

Car Next Door achieves 20% uplift in trip bookings and doubles badge conversions with Braze

Car Next Door

Kate Trumbull

Head of Communications and Corporate Affairs

Cho Tot achieves 30% onboarding completion and 50% push notification open rate with Braze

Cho Tot

Thuy Dong Thu

Product Manager

Clipchamp achieves a 600% win-back lift to fight churn with Braze

Clipchamp

Caitlin Humble

Lifecycle Marketing Manager

CRM Tech Specialist

Delivery Hero achieves 3X higher redemption rate with Braze in-app messages

Delivery Hero

Dragos Dumitru

Email Developer

Dots achieves 33% increase in total revenue and 25% LTV boost with Braze

Dots

DraftKings increases engagement and open rates with Braze's Liquid personalization

DraftKings

Veronica Mynders Hamel

Senior Director of Marketing

Etermax achieves an 87% weekend gameplay boost and 50% overall single-mode increase with Braze

Etermax

Ricardo Ocaña

Lead Product Owner

Fishbrain achieves 33% more paid subscriptions and 24% higher retention with Braze

Fishbrain

Ayat Baroudi

Head of CRM Marketing

Fiverr achieves a 21% increase in campaign revenue with Braze Canvas

Fiverr

Ben Blanki

Growth & CRO Team Lead

Fondeadora achieves 4% enrollment and 5% account-funding conversion lifts with Braze

Fondeadora

Ana Paula Sánchez

Engagement Lead

FREE NOW achieves 47% higher driver activation and reduces ride cancellations with Braze

FREE NOW

Thomas Zimmermann

Chief Marketing Officer

Freeletics achieves a 200% conversion rate increase with Braze

Freeletics

Amalia Trivizadaki

Senior CRM Manager

Getaway achieves 30% increase in repeat customers and $300K+ launch revenue with Braze

Getaway

Jordan Strickland

Growth Email Manager

GetYourGuide achieves 45% action-email open rates and 100%+ email click growth with Braze

GetYourGuide

Krzysztof Szymanski

CRM Lead

Giant Eagle keeps communities informed during COVID-19 vaccine rollout and drives 96K SMS responses with Braze

Giant Eagle

Katie Shire-Engleman

Vice President of Growth and Retention

Glovo achieves a 49% increase in orders with Braze Canvas personalization

Glovo

Mireia Urmeneta

CRM WE Specialist

GOGOX achieves up to 63% lower Cost Per Install and doubles retention with Braze

GOGOX

Emily Poon

Director of Growth Marketing

Grindr keeps Pride alive online and drives 34% DAU engagement with Braze Content Cards

Grindr

Alex Black

Head of Marketing

Grubhub achieves 100% increase in social media mentions and an 18% lift in word-of-mouth referrals with Braze

GrubHub

Jessica Burns

Vice President of Brand Marketing and Creative

Happn achieves 3X higher email open rates and 42% lower bounce rates with Braze

Happn

HappyFresh achieves 33% purchase rate with Braze

HappyFresh

Yee Lynn Chan

Group CRM Lead

HBO Max achieves 18% increase in viewers for weekly movie premieres with Braze

HBO Max

Christine Miller

Senior Director of CRM

Hinge achieves 200% more app engagement with Braze

Hinge

Mitchell LaPoff

Product Manager, Head of User Lifecycle

Hosco drives 10,000 new job applications and 54% higher engagement with Braze

Hosco

Alina Litvinova

CRM specialist

IBM achieves up to 5X conversion lift with Braze-powered lifecycle messaging

IBM

Neetika Bhargava

Customer Marketing Manager

IBM achieves faster time-to-billable usage, 91% more milestone completions, and 2X+ CTR with Braze

IBM

Neetika Bhargava

Customer Marketing Manager

Ibotta achieves an 8% conversion rate with Braze personalization

Ibotta

Rich Donahue

Chief Marketing Officer

iHeartRadio Australia achieves 17% boost in monthly active users with Braze

iHeartRadio

Josh Jones

Customer Loyalty and Insights Manager

Jumbo Interactive achieves a 300x Superdraw revenue lift and 5% app download conversion with Braze

Jumbo

Melissa Cowan

Marketing Automation Specialist

K Car achieves 8X increase in customer-journey engagement and 30% MAU growth with Braze

K Car

Haneul Lee

Marketing Manager

KFC Ecuador achieves 15% revenue increase with Braze

KFC

Stephane Godoy

Regional Marketing

Kolibri Games achieves a 15% total revenue increase with Braze

Kolibri Games

Daniel Reichert

Product Director

La Presse achieves 139K new subscribers in the first month with Braze-powered reader wall

La Presse

Francois Guy

Vice President of Technology

LinkAja (Indonesia’s national payment system) achieves a 32% boost in transactions within 14 days with Braze and Braze Alloys

LinkAja

Mercari achieves a 70% increase in U.S. Gross Merchandise Volume with Braze

Mercari

Sho Masuda

Vice President of Growth Marketing

MoneySuperMarket achieves real-time cross-channel messaging and 25,000 emails/minute delivery with Braze

MoneySuperMarket

Matthew Cresswell

Chief Data Architect

NASCAR achieves 13.5% web push open rates and higher site engagement with Braze

NASCAR

Pat DeCola

Manager, Digital Editorial

NASCAR achieves 40% conversion rate promoting virtual racing with Braze rich push notifications

NASCAR

Pat DeCola

Manager, Digital Editorial

OneRoof achieves a 23% increase in email click-to-open rate with Braze

OneRoof

Becky Barnett

Customer Engagement Manager

OppFi grows referral-driven applications 30% and referral shares 80% with Braze

OppFi

Jeff Russo

Marketing Manager

Overstock achieves 21% conversion and 38% open rates with Braze

Overstock

Paxful achieves higher engagement and 2.4% trade conversions with Braze

Paxful

Diana Nino

CRM Specialist

PAYOMATIC achieves 32% uplift in mobile deposit adoption and increased customer lifetime value with Braze

PAYOMATIC

Steven Mayotte

Chief Information Officer

Pizza Hut achieves a 21% increase in revenue with Braze

Pizza Hut

Victoria Mitchell

Manager of CRM Channel Strategy

Pomelo Fashion achieves 126% increase in app sessions and 66% increase in conversions with Braze

Pomelo

Pomelo achieves a 300% increase in conversions with Braze

Pomelo

Anthony Lim

Engagement Marketing Manager

PureGym achieves a 55% email open rate with Braze (using the Braze API)

PureGym

James Edwards

Head of CRM

PureGym achieves a 206% conversion boost with Braze-powered cross-channel campaigns

PureGym

James Edwards

Head of CRM

Quizlet achieves a 76% reduction in data-collection network requests with Braze

Quizlet

Quizlet achieves a 42% conversion rate and 4.6M sessions with Braze Canvas

Quizlet

Maddie Groves

Head of Lifecycle Marketing

REA Group achieves 94% increase in home loan leads and 200% increase in property tracking with Braze

REA Group

Sarah Myers

Executive Manager, Consumer Marketing

Realtor.com achieves personalized, A/B-tested mobile messaging and a 10x app-rating lift with Braze

Realtor.com

Swati Khattri

enior Manager of Email & Mobile Marketing

Rosetta Stone achieves 25% target-segment revenue lift and saves 2 workdays per week with Braze

Rosetta Stone

Ryan Svedin

Senior Product Manager

Sephora SEA achieves 132% increase in purchases with Braze

Sephora

Geoffrey IP

Regional Mobile Marketing Manager

Sephora SEA achieves 28% increase in AR makeup feature adoption with Braze

Sephora

Geoffrey IP

Regional Mobile Marketing Manager

Sesame Care achieves 15X conversion lift and streamlined data collection and messaging with Braze

Sesame

Brett Doyle

Head of CRM

Showmax achieves 204% increase in subscribers and 37% ROI uplift with Braze

Showmax

Skyscanner achieves 3–4X higher open and click-through rates with Braze

Skyscanner

Kayee Cheung

Vice President, Commercial (Global Strategy & Innovation)

Splice achieves 64X conversion lift with Braze

Splice

Johnny Zachman

Lifecycle Marketing

Storytel achieves 1.5 million subscribers with Braze

Storytel

Daniel Bodner

Chief Technology Officer

Suunto achieves over 440% increase in World Vertical Week participation with Braze

Suunto

Antti Laiho

Brand Marketing Manager

Sweetgreen achieves 10K+ new SMS subscribers and a 10% conversion rate with Braze Promotion Codes

Sweetgreen

Kenneth Lee

Manager of CRM Operations

Taxfix achieves 99.8% deliverability and faster, personalized campaigns with Braze

Taxfix

Elsa Massoudi Aguilar

CRM Team Lead

The Coffee Club achieves a 35% increase in loyalty member sales with Braze

The Coffee Club

Jimmy O'Brien

CRM & Digital Manager

tiket.com (Online Travel Agency) achieves 3X more revenue with Braze Canvas

Tiket.com

Tiket.com achieves 3X faster personalized travel updates and a 10-point customer service SLA increase with Braze

Tiket.com

Dyah Wulandari

Vice President - Performance Marketing

Tim Hortons achieves a record 1-month launch of a gamified NHL promotion with Braze In-App Messaging

Tim Hortons

Matt Moore

Head of Digital And Loyalty

uno Home Loans achieves a 47% increase in conversions with Braze

uno Home Loans

Jessica Pilon-Summons

Customer Communications Specialist

Upday achieves reactivation of 528K lapsed users with Braze

Upday

Bruno Batista

Digital Marketing Manager

VGW (online social games platform) boosts engagement by 8% and raises $7,500 for charity with Braze

VGW

Grace Bolthouse

Loyalty Marketing Manager

Wallapop achieves 31% increase in monthly active users with Braze

Wallapop

Wyze achieves a 56% increase in conversions with Braze

Wyze

Mylinh Pham

Growth Marketer

No matching case studies

Braze B2B Case Studies & Customer Successes

Case Studies

Featured Companies

Vector Solutions

Xait

AdvancePro Technologies