Braze B2B Case Studies & Customer Successes

Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience

500px Increases Revenue by 257% With Improved Language Localization

500px

Katherine Wellman

Director of Product Operations & Marketing

With Predictive Insights on Likely Buyers, 8fit Improves Conversions and Customer Engagement

8Fit

Marlie Vermeeren

CRM Manager

Fitness and Nutrition App 8fit Leverages Braze to Promote User Workout Streaks

8Fit

Ivo Dimchev

Senior Product Manager

How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement

American Cancer Society

Anthropologie Drives Higher Conversions With Web Push Notifications

Anthropologie

Allie Rose

Digital Marketing Assistant

How Azimo Cashed in on Better Customer Engagement With the Help of Braze Customer Success

Azimo

Harjot Dhillon

Senior CRM Marketing Manager

Babylon Health Uses Flexible Modular System to Cut Email Production Time by 90%

Babylon Health

Jim McCarthy

Senior CRM Manager

Babylon Pioneers AMP for Email to Achieve a 20% Increase in Engagement

Babylon Health

Catherine Allen

Associate Director of CRM

BALAAN Increases Conversion Rate 2.5X With Customized Campaigns from Braze

BALAAN

Yurim Lee

Marketing Manager

Birchbox Boosts Conversions 25% With New Email Segmentation Strategy

Birchbox

Michaela Meier

Director of Merchandising & Growth Marketing

How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%

BlaBlaCar

Fanny Argoud

BlaBlaCar

Bloom & Wild Quickly Creates Personalized Email Campaigns With Braze Content Blocks

Bloom & Wild

Conor Irvine

Senior Retention Associate

Bloom & Wild Lives Out Its Core Values Through a Customer-First Campaign

Bloom & Wild

Lucy Evans

Retention Lead

How BoozeBud Drove a 25% Increase in Revenue With SMS

BoozeBud

Shalina Patel

Customer Marketing Manager

BoozeBud Uses Braze Connected Content to Boost Revenue by 59%

BoozeBud

Shalina Patel

Customer Marketing Manager

bunq Raises Paid Subscription Rates by 13% with Braze Mixpanel and Segment

Bunq

Matt Brownsey

Marketing Activation Specialist

Head of CRM and Messaging

Car Next Door Reduces Cart Abandonment and Boosts Engagement

Car Next Door

Kate Trumbull

Head of Communications and Corporate Affairs

Cho Tot Achieves 30% Onboarding Completion Rate With Customized IAM

Cho Tot

Thuy Dong Thu

Product Manager

Clipchamp Turned To Braze To Fight Churn And Boost Engagement 600%

Clipchamp

Caitlin Humble

Lifecycle Marketing Manager

CRM Tech Specialist

Delivery Hero Drives 3X Higher Redemption Rate With In-App Messages

Delivery Hero

Dragos Dumitru

Email Developer

Dots Used Smart Segmentation to Boost Total Revenue by 33%

Dots

How DraftKings Customizes Their Messaging With Liquid Personalization From Braze

DraftKings

Veronica Mynders Hamel

Senior Director of Marketing

Etermax Used In-App Messages to Increase Gameplay by 87%

Etermax

Ricardo Ocaña

Lead Product Owner

Fishbrain Uses Braze, Phiture, and Amplitude to Increase Paid Subscriptions by 33%

Fishbrain

Ayat Baroudi

Head of CRM Marketing

Lifecycle Marketing and the Braze Canvas Difference

Fiverr

Ben Blanki

Growth & CRO Team Lead

Fondeadora Boosts Key Conversion Metrics With Braze-Powered Messaging

Fondeadora

Ana Paula Sánchez

Engagement Lead

FREE NOW Activates Drivers and Reduces Ride Cancellations With In-App Messages and SMS from Braze

FREE NOW

Thomas Zimmermann

Chief Marketing Officer

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Freeletics

Amalia Trivizadaki

Senior CRM Manager

Getaway Increases Bookings, Retention, and Revenue With Personalized Messaging

Getaway

Jordan Strickland

Growth Email Manager

Travel Booking Platform GetYourGuide Weathers the Storm With Cross-Channel Messaging

GetYourGuide

Krzysztof Szymanski

CRM Lead

Giant Eagle Partners With Braze to Keep Communities Informed in the Face of an Evolving COVID-19 Vaccine Rollout

Giant Eagle

Katie Shire-Engleman

Vice President of Growth and Retention

Glovo Personalizes Messaging and Boosts Conversions Using Canvas Audience Paths

Glovo

Mireia Urmeneta

CRM WE Specialist

GOGOX Used a Cross-Channel Approach to Increase Their Customer Base While Decreasing Cost Per Install by 63%

GOGOX

Emily Poon

Director of Growth Marketing

LGBTQ+ Social Network Grindr Keeps Pride Alive With Content Cards

Grindr

Alex Black

Head of Marketing

Grubhub Creates Buzz And Engages Diners With Personalized Emails

GrubHub

Jessica Burns

Vice President of Brand Marketing and Creative

happn Increased Their Email Deliverability by 3X with a Cross-Channel Approach

Happn

HappyFresh Drives 33% Purchase Rates by Putting Customers First

HappyFresh

Yee Lynn Chan

Group CRM Lead

HBO Max Gains 18% More Viewers for Movie Debuts With This Cross-Channel Campaign

HBO Max

Christine Miller

Senior Director of CRM

How Hinge Drove 200% More App Engagement With Cross-Channel Messaging

Hinge

Mitchell LaPoff

Product Manager, Head of User Lifecycle

Hosco Boosts User Activity and Drives 10,000 Job Applications with Personalized Engagement Campaigns

Hosco

Alina Litvinova

CRM specialist

How IBM Uses Braze-Powered Lifecycle Messaging to Boost Conversions by up to 5X

IBM

Neetika Bhargava

Customer Marketing Manager

IBM’s Cross-Channel Approach Revs Up Retention And Revenue

IBM

Neetika Bhargava

Customer Marketing Manager

How Ibotta Uses Personalization to Drive 8% Conversion Rates

Ibotta

Rich Donahue

Chief Marketing Officer

iHeartRadio Australia Boosted Monthly Active Users by 17% With an Innovative Cross-Channel Campaign

iHeartRadio

Josh Jones

Customer Loyalty and Insights Manager

Jumbo Interactive Increases Revenue and App Users With Cross-Channel Campaigns

Jumbo

Melissa Cowan

Marketing Automation Specialist

K Car Drives More Successful Customer Journeys and Boosts MAU by 30% With Segmentation

K Car

Haneul Lee

Marketing Manager

KFC Ecuador Boosts Revenue by 15% With Cross-Channel Marketing

KFC

Stephane Godoy

Regional Marketing

Kolibri Games Increases Total Revenue by 15% With Braze and Looker

Kolibri Games

Daniel Reichert

Product Director

La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

La Presse

Francois Guy

Vice President of Technology

LinkAja Boosts Transaction Rates by 32% With Braze and Braze Alloys

LinkAja

How Mercari Uses Braze to Aid in Global Expansion

Mercari

Sho Masuda

Vice President of Growth Marketing

MoneySuperMarket Implements Braze To Turbocharge Their Messaging

MoneySuperMarket

Matthew Cresswell

Chief Data Architect

NASCAR Boosted Engagement With Web Push Notifications

NASCAR

Pat DeCola

Manager, Digital Editorial

NASCAR Sees 40% Conversion Rate For Rich Push Campaign Promoting Virtual Racing

NASCAR

Pat DeCola

Manager, Digital Editorial

NZME’s OneRoof Boosts Email Engagement by 23% With Braze Intelligent Timing

OneRoof

Becky Barnett

Customer Engagement Manager

OppFi Powers Successful Referral Campaign With Braze

OppFi

Jeff Russo

Marketing Manager

How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

Overstock

Peer-To-Peer Marketplace Paxful Increases Performance With Personalization

Paxful

Diana Nino

CRM Specialist

Payomatic Boosts Mobile App Adoption and Lifetime Value with Data-Driven Marketing

PAYOMATIC

Steven Mayotte

Chief Information Officer

Pizza Hut Adds Key New Channels and Drives a 21% Increase in Revenue With Machine Learning

Pizza Hut

Victoria Mitchell

Manager of CRM Channel Strategy

How Pomelo Fashion Used Braze to Increase App Sessions and Conversions

Pomelo

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Pomelo

Anthony Lim

Engagement Marketing Manager

PureGym Generates a 55% Open Rate with Targeted, Relevant Emails Using the Braze API

PureGym

James Edwards

Head of CRM

PureGym Boosts Conversions 206% with Braze-Powered Cross-Channel Campaigns

PureGym

James Edwards

Head of CRM

How Quizlet Used Braze to Optimize Their Data Collection

Quizlet

Quizlet Drives 42% Conversion Rate With a Cross-Channel Strategy

Quizlet

Maddie Groves

Head of Lifecycle Marketing

REA Group Ushers in a New Era of Customer Engagement With Braze

REA Group

Sarah Myers

Executive Manager, Consumer Marketing

How realtor.com Creates Robust Messaging Campaigns With A/B Testing and Personalization

Realtor.com

Swati Khattri

enior Manager of Email & Mobile Marketing

Rosetta Stone Uses Braze to Engage Learners and Raise Segment Revenue by 25%

Rosetta Stone

Ryan Svedin

Senior Product Manager

Sephora SEA Used In-App Message Gamification to Increase Purchases by 132%

Sephora

Geoffrey IP

Regional Mobile Marketing Manager

Sephora SEA Increases Augmented Reality Feature Adoption Rates by 28%

Sephora

Geoffrey IP

Regional Mobile Marketing Manager

Sesame Care Drives 15X Increase in Conversions After Streamlining Their Data Collection and Messaging with Segment and Braze

Sesame

Brett Doyle

Head of CRM

Showmax Used Smart Segmentation to Increase Subscribers by 204%

Showmax

Skyscanner Boosts Engagement By Highlighting Valuable Features With a Personalized Approach

Skyscanner

Kayee Cheung

Vice President, Commercial (Global Strategy & Innovation)

Splice Adds New Channels to Lift Conversions by 64X

Splice

Johnny Zachman

Lifecycle Marketing

Storytel Leverages Braze Content Cards to Increase User Base to 1.5 Million

Storytel

Daniel Bodner

Chief Technology Officer

Suunto’s Cross-Channel Campaign Increases Contest Participation 5X

Suunto

Antti Laiho

Brand Marketing Manager

Sweetgreen Adds 10K New SMS Subscribers With Braze-Powered Promo Code Campaign

Sweetgreen

Kenneth Lee

Manager of CRM Operations

Taxfix Improves Deliverability, Conversions, and Scalability With Advanced Data and Personalization from Braze and Braze Alloys

Taxfix

Elsa Massoudi Aguilar

CRM Team Lead

The Coffee Club Increases Sales from Its Loyalty Program by 35% With Braze

The Coffee Club

Jimmy O'Brien

CRM & Digital Manager

Tiket.com Drives 3X More Revenue With a Cross-Channel Onboarding Experience

Tiket.com

How Tiket.com Used Braze to Navigate Cross-Channel Messaging in a COVID-19 World

Tiket.com

Dyah Wulandari

Vice President - Performance Marketing

Tim Hortons Uses In-App Messaging to Gamify Their App in Record Time

Tim Hortons

Matt Moore

Head of Digital And Loyalty

uno Home Loans Improves Conversions by 47% With Personalized Emails and SMS

uno Home Loans

Jessica Pilon-Summons

Customer Communications Specialist

Upday Reactivates 528K Lapsed Users With Push Notifications

Upday

Bruno Batista

Digital Marketing Manager

VGW Finds A Way to Drive Engagement and Help Charitable Causes

VGW

Grace Bolthouse

Loyalty Marketing Manager

How Wallapop Used Cross-Channel Messaging to Increase User Engagement

Wallapop

Wyze Achieves a 56% Increase in Conversions With Cross-Channel Segmentation

Wyze

Mylinh Pham

Growth Marketer

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Braze B2B Case Studies & Customer Successes

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