Case Study: Pizza Hut achieves a 21% increase in revenue with Braze

Pizza Hut Adds Key New Channels and Drives a 21% Increase in Revenue With Machine Learning

Pizza Hut, the global restaurant chain, had a strong but inflexible email and SMS program that lacked native mobile channels, a single cross-channel customer view, and fast data integration. To expand channels and hyper-personalize messaging, Pizza Hut migrated to the Braze platform, leveraging Braze Data & Analytics, Braze Canvas, and Braze Email.

Using Braze, Pizza Hut implemented a proprietary multi-armed bandit machine-learning multivariate test, built hundreds of targeted email variants with Canvas and Liquid, and added push and in-app messaging. The Braze-powered program produced immediate ROI: a 30% lift in transactions, a 21% increase in revenue, and a 10% increase in profit versus their prior email program.

Pizza Hut

Victoria Mitchell

Manager of CRM Channel Strategy