Case Study: BoozeBud achieves a 59% revenue boost with Braze Connected Content

BoozeBud Uses Braze Connected Content to Boost Revenue by 59%

BoozeBud, an Australian online alcohol retailer offering rapid, low-cost delivery, needed a way to deliver personalized promotional messaging for its quarterly sales events. To move beyond generic segmented emails, BoozeBud turned to Braze and its Connected Content product to increase relevance and engagement.

Using Braze Connected Content, BoozeBud implemented dynamic 1:1 messaging that pulled from purchase history and recommendation-engine data to personalize emails and push notifications. The Braze-powered campaigns lifted email click-through rates by 69%, increased conversions by 17%, and drove a 59% boost in revenue versus previous sales messaging.

BoozeBud

Shalina Patel

Customer Marketing Manager