Case Study: Freeletics achieves a 200% conversion rate increase with Braze

Freeletics Drives a 200% Increase in Conversion Rate With Braze

Freeletics, the AI‑driven fitness and nutrition app with 51 million users, needed to break through heavy holiday noise and convert free users to paid subscriptions during Black Friday. To scale the same level of personalization it uses for workouts to its marketing, Freeletics partnered with Braze, leveraging the Braze platform (including Canvas) and cross‑channel tools like in‑app messaging, push, and email to target users with tailored promotions.

Using Braze, Freeletics built personalized, segment‑based campaigns, ran A/B tests in Canvas, and used local‑time sendouts and a cross‑channel mix to optimize timing and creative. The result: a 200% year‑over‑year uplift in conversion rate from free to paid and a 5% increase in email deliverability, demonstrating Braze’s impact on campaign performance.

Freeletics

Amalia Trivizadaki

Senior CRM Manager