Case Study: OppFi grows referral-driven applications 30% and referral shares 80% with Braze

OppFi Powers Successful Referral Campaign With Braze

OppFi, a fintech that helps underserved consumers access credit, wanted to grow referrals for its OppLoans product. To replace a cumbersome legacy marketing cloud, OppFi turned to Braze and its customer engagement platform to run a more user-friendly, cross-channel referral program.

Using Braze Canvas, Connected Content, A/B testing, and Intelligent Timing, OppFi built personalized email and SMS journeys with API integrations to surface referral stats and incentives. The Braze-powered campaign helped OppLoans generate about 5% of new issuance from referrals, drove application volume up 30%, and increased referral shares by 80%.

OppFi

Jeff Russo

Marketing Manager