Case Study: tiket.com (Online Travel Agency) achieves 3X more revenue with Braze Canvas

Tiket.com Drives 3X More Revenue With a Cross-Channel Onboarding Experience

Tiket.com, an Online Travel Agency (OTA) in Indonesia, needed to evolve its onboarding to keep users engaged on both its app and website and drive more bookings. To address this challenge they partnered with Braze and used Braze Canvas to build targeted, cross-channel onboarding experiences.

Using Braze Canvas, Tiket.com created separate web and app journeys—leveraging in-browser messages, emails, in-app messages, rich push notifications and behavior-triggered promo codes—then continued personalized, lifecycle-driven messaging. With Braze’s solution,Tiket.com tripled revenue and saw a 1,285% increase in onboarding promo-code usage and a 572% lift in impressions.

Tiket.com