Case Study: The Coffee Club achieves a 35% increase in loyalty member sales with Braze

The Coffee Club Increases Sales from Its Loyalty Program by 35% With Braze

The Coffee Club, Australia’s largest café franchise, was healthy offline but struggled to activate its customer database online because multiple disconnected marketing platforms and third-party loyalty vendors hindered growth. They partnered with Braze to bring their loyalty program and new app in‑house and to centralize communications onto a single, marketer-friendly platform.

Using Braze’s tools — including Content Cards, Canvas journey orchestration, in‑app messages and Connected Content — The Coffee Club delivered barcoded in‑app and email coupons integrated with POS and targeted review prompts for high‑frequency users. Over six months loyalty member sales rose 35%, VIP renewal conversions increased 62%, and the app rating jumped from 2.4 to 4.1 (achieved in under two weeks), demonstrating Braze’s impact on cross‑channel engagement and revenue.

The Coffee Club

Jimmy O'Brien

CRM & Digital Manager