Case Study: Dots achieves 33% increase in total revenue and 25% LTV boost with Braze

Dots Used Smart Segmentation to Boost Total Revenue by 33%

Dots, a New York–based gaming company known for its minimalist dot-based games, needed a way to lift in-app purchases for its free-to-play titles without alienating players. To do this, Dots partnered with Braze to apply data-driven smart segmentation and personalized messaging across their player base.

Using Braze’s smart segmentation, targeted in-app messages with deep links, and conversion/purchase event tracking, Dots tailored promo packs and simplified the purchase flow for individual players; the campaign delivered a 33% increase in total revenue and a 25% boost in average customer lifetime value (LTV).

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