Case Study: uno Home Loans achieves a 47% increase in conversions with Braze

uno Home Loans Improves Conversions by 47% With Personalized Emails and SMS

uno Home Loans, an Australian online mortgage broker, needed to improve deliverability, activate its large user base, and keep customers engaged across multi-year mortgage cycles. The company partnered with Braze—leveraging Braze Canvas, Content Blocks and the Braze Alloys ecosystem (including Segment and Amplitude)—to add automation, refine targeting, and personalize email and SMS campaigns.

Using Braze, uno implemented automated customer journeys, IP warming, data-defined cohorts, and dynamic Content Blocks to tailor 30+ message variations and re-engage users at drop-off points. The results speak to measurable impact: average email open rate rose to 56%, conversion rates exceeded 4% (a 47% improvement), and SMS-driven opportunity completion reached 26%, demonstrating Braze drove significant gains in engagement and conversions.

uno Home Loans

Jessica Pilon-Summons

Customer Communications Specialist