Case Study: Hinge achieves 200% more app engagement with Braze

How Hinge Drove 200% More App Engagement With Cross-Channel Messaging

Hinge, a dating app “designed to be deleted,” faced the challenge of turning fleeting swipes into real-world dates and needed a more dynamic way to engage users across channels. To drive authentic connections and reduce churn, Hinge adopted Braze’s cross‑channel messaging capabilities (email, push, and in‑app messaging) to support more personalized, data‑driven campaigns.

Using Braze, Hinge built the “Most Compatible” campaign—pairing users daily and delivering coordinated emails, push notifications, and in‑app prompts with extensive A/B testing (including removing photos in emails and optimizing send times). The result: click‑through rates increased by 200%, and Hinge reports users are 8x more likely to go on dates with their “Most Compatible” matches, demonstrating significant uplift in engagement and conversion driven by Braze.

Hinge

Mitchell LaPoff

Product Manager, Head of User Lifecycle