Case Study: 500px achieves up to 257% revenue growth through language localization with Braze

500px Increases Revenue by 257% With Improved Language Localization

500px, the global photographers’ community with 18 million users across 190 countries, faced falling membership conversions because marketing messages were sent in the wrong languages. To fix this, 500px partnered with Braze and adopted the Braze cross-channel customer engagement platform to unify communications and manage language settings across email, push, and in‑app messages.

Using Braze, 500px refined language targeting, ran tests (with analysis via Braze Alloys partner Amplitude and control groups), and translated key flows like checkout into local languages. The results were dramatic: revenue in Germany rose by 257% and revenue in France by 145%, with Germany moving into 500px’s top three markets after the language personalization implemented through Braze.

500px

Katherine Wellman

Director of Product Operations & Marketing