Case Study: Taxfix achieves 99.8% deliverability and faster, personalized campaigns with Braze

Taxfix Improves Deliverability, Conversions, and Scalability With Advanced Data and Personalization from Braze and Braze Alloys

Taxfix, a fast-growing European tax-filing platform, faced the challenge of automating and personalizing messaging while scaling its user base. To solve this, Taxfix adopted Braze (along with Braze Alloys integrations with Snowflake, Looker, and Segment) as its customer engagement and CRM platform to enable automated, personalized customer journeys.

Using Braze, Taxfix connected iOS, Android, and web apps via the Braze SDK, unified data with Segment and Snowflake, visualized insights in Looker, and scaled messaging with Braze Liquid personalization and Content Blocks. The move to Braze drove measurable gains: deliverability rose to 99.8% (a 29.8% increase), tax return submissions grew 15%, product upsells increased 25%, data analysis time fell 50–70%, and campaign-building time dropped roughly 50%.

Taxfix

Elsa Massoudi Aguilar

CRM Team Lead