Case Study: American Cancer Society achieves a 34% fundraising increase with Braze personalized push notifications

How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement

The American Cancer Society needed new ways to deepen emotional and educational connections with participants to boost fundraising for its flagship Relay For Life events. To tie its mission more directly to donor action and improve awareness and giving, the American Cancer Society worked with Braze to power targeted mobile push notifications on iOS and Android.

Using Braze, ACS deployed emoji-filled, personalized and segmented push campaigns — platform-optimized copy, dynamic donor names and amounts, and milestone-triggered messages (e.g., National Cancer Survivors Day, $100+ triggers) — that drove measurable results: tens of thousands of additional in-app dollars (about a 34% increase), 50% of recipients starting a session within three days, and a 30% open rate for new messages, while increasing participant engagement and empowerment.

American Cancer Society