Case Study: Realtor.com achieves personalized, A/B-tested mobile messaging and a 10x app-rating lift with Braze

How realtor.com Creates Robust Messaging Campaigns With A/B Testing and Personalization

Realtor.com faced the challenge of engaging a large mobile audience without being intrusive—timing and relevance were critical to avoid annoying users or driving app deletions. As a customer of Braze, Realtor.com used the Braze platform (including Braze Canvas) to power push, in-app, web push, in-browser notifications, and email campaigns while experimenting with timing and triggers.

Braze enabled Realtor.com to run A/B tests and build finely segmented, personalized journeys so messages hit the right users at the right moments. By using Braze’s testing and lifecycle tools, Realtor.com identified high-propensity segments and improved campaign timing, lifting its app store rating almost 10x year over year and delivering more effective, less disruptive messaging.

Realtor.com

Swati Khattri

enior Manager of Email & Mobile Marketing