Case Study: Grindr keeps Pride alive online and drives 34% DAU engagement with Braze Content Cards

LGBTQ+ Social Network Grindr Keeps Pride Alive With Content Cards

Grindr, the leading LGBTQ+ social network, needed to bring its annual Pride celebrations online when COVID‑19 made in‑person parades and parties unsafe. With little time for extensive development, Grindr turned to Braze and its Content Cards to create a digital solution that could be deployed quickly and reach users where they already were.

Using Braze Content Cards, Grindr launched a dynamic Pride Perseveres calendar of virtual events—performances, panels, fundraisers and more—without heavy client updates. The Braze-powered campaign engaged up to 34% of daily active users, helped lift DAU during the pandemic, and earned positive feedback from 65% of participants (with 55% wanting similar campaigns in the future).

Grindr

Alex Black

Head of Marketing