Case Study: Anthropologie achieves 17.5% higher conversion rates with Braze web push notifications

Anthropologie Drives Higher Conversions With Web Push Notifications

Anthropologie, the U.S. clothing and home retailer, wanted to enhance the customer experience by alerting shoppers to new products and current promotions. To do this they turned to Braze and began experimenting with web push notifications delivered via Braze’s platform to reach site visitors with timely, on‑brand updates.

Using Braze, Anthropologie evolved from text‑only alerts to richer web push messages with creative graphics and product images and ran A/B tests to optimize performance. The Braze-powered campaigns helped them build more than 800k web‑push subscribers and delivered click‑through rates 22% above the industry average and conversion rates 17.5% higher than average.

Anthropologie

Allie Rose

Digital Marketing Assistant