Case Study: Overstock achieves 21% conversion and 38% open rates with Braze

How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

Overstock, a long-standing online retailer, faced the challenge of keeping customer communications relevant and effective in a fast-changing eCommerce landscape. To reduce message fatigue while improving personalization and timeliness, Overstock migrated its customer messaging—including email—to the Braze platform to enable more targeted, real-time outreach.

Using Braze, Overstock implemented automated lifecycle messaging, Connected Content to surface recently viewed products, and cross-channel orchestration to combine email and push notifications. The result: fewer sends but much higher engagement—campaigns drove a 21% conversion rate and a 38% open rate (3X industry average), with unique clicks about 9X higher than benchmarks—and increased app/web sessions and repeat visits thanks to Braze-powered personalization.

Overstock