Case Study: Bloom & Wild achieves 85% reduction in email build time and scalable personalized campaigns with Braze Content Blocks

Bloom & Wild Quickly Creates Personalized Email Campaigns With Braze Content Blocks

Bloom & Wild, a Europe-based online florist, needed to scale and personalize promotional emails across five markets but found their custom image-based builds were hard to edit, not responsive, and required unique builds per market. To solve this, they adopted Braze Content Blocks to create modular, easily editable email components that nontechnical users could customize.

Using Braze, Bloom & Wild built reusable Content Block modules with placeholders for localized copy, images, and links so CRM could swap values per campaign; this approach cut build time by 85%, allowed a new hire with no HTML knowledge to assemble emails, and delivered higher customer response rates and increased average order value, enabling faster, personalized campaigns at scale.

Bloom & Wild

Conor Irvine

Senior Retention Associate