Case Study: Pomelo achieves a 300% increase in conversions with Braze

Fashion Retailer Pomelo Boosts Conversions by 300% With Help From Braze and Friends

Pomelo, a Southeast Asia–based omnichannel fashion retailer, needed a more personalized promotion strategy for its Refer‑A‑Friend and partnership programs to better engage digitally native shoppers. To address this, Pomelo turned to Braze, leveraging Braze’s Data & Analytics and Optimization capabilities alongside marketing automation to tailor referral and partnership outreach.

Braze, working with Braze Alloys partners Segment (CDP), Branch (deep linking), and Voucherify (promo engine), enabled Pomelo to turn first‑party data into personalized, multi‑channel messaging and unique promo distribution. The Braze-powered solution drove referral open rates to as high as 50% in some markets and produced a 300% increase in conversion rates.

Pomelo

Anthony Lim

Engagement Marketing Manager