Case Study: Showmax achieves 204% increase in subscribers and 37% ROI uplift with Braze

Showmax Used Smart Segmentation to Increase Subscribers by 204%

Showmax, a leading African video streaming service, faced the challenge of converting users on a 14-day free trial into paying subscribers while improving retention and win‑back rates. To address this, Showmax partnered with Braze, using Braze’s Mobile & Web Push, In‑App & In‑Browser Messaging, and Email to power more relevant, localized customer engagement.

Using Braze, Showmax implemented a complex, data‑driven segmentation strategy to deliver personalized cross‑channel messages based on lifecycle stage, content preferences, viewing behavior, and user characteristics. The results were significant: a 204% increase in subscribers, a 71% retention rate, a 12% win‑back rate, a 37% increase in ROI, plus improvements in activation, conversion, and overall engagement.

Showmax