Case Study: Cho Tot achieves 30% onboarding completion and 50% push notification open rate with Braze

Cho Tot Achieves 30% Onboarding Completion Rate With Customized IAM

Cho Tot, Vietnam’s leading online classifieds marketplace, faced low user retention and weak onboarding completion as competition and platform-switching grew. To quickly deliver personalized, behavior-driven experiences, Cho Tot partnered with Braze and used Braze’s in-app messages, push notifications, and Connected Content to tailor messaging across channels based on buyer and seller behavior.

Braze helped Cho Tot segment audiences, test and deploy customized onboarding flows (Buyers, Sellers, Browsers), and connect their ML recommendation API to automate dynamic push content. The campaigns launched in under a week (vs. four weeks previously) and required only one developer; results included a 30% onboarding completion rate and a 50% direct open rate for personalized push notifications, demonstrating Braze’s measurable impact on engagement and speed.

Cho Tot

Thuy Dong Thu

Product Manager