Case Study: NASCAR achieves 13.5% web push open rates and higher site engagement with Braze

NASCAR Boosted Engagement With Web Push Notifications

NASCAR, the National Association for Stock Car Auto Racing, wanted an easy, effective way to drive more engagement on NASCAR.com and surface breaking news and premium content to fans who weren’t actively on the site. To solve this, they turned to Braze and its Mobile & Web Push capabilities to create a real‑time channel for alerts and content promotion.

Using Braze web push notifications to send timely, content‑driven messages, NASCAR achieved measurable lifts in engagement—most notably a 13.5% open rate for content campaigns (and a 9.6% open rate for app download campaigns)—driving higher click‑throughs, page views, and app downloads. Braze’s solution let NASCAR quickly deploy notifications that expanded their audience and consistently met performance benchmarks.

NASCAR

Pat DeCola

Manager, Digital Editorial