Case Study: La Presse achieves 139K new subscribers in the first month with Braze-powered reader wall

La Presse Adds 139k New Subscribers in the First Month With Braze-Powered Reader Wall

La Presse, one of Canada’s most popular free French‑language news sources, wanted to increase its subscriber base while keeping content free and accessible. To do this it partnered with Braze, using Braze-powered custom in-browser messages and the Braze SDK to prompt readers to create free accounts without obscuring articles.

Working with Braze, La Presse implemented a non‑blocking, lower‑screen “reader wall” built with custom HTML/CSS and local browser storage that shows a countdown of remaining guest articles and then blocks content when limits are reached. The Braze-enabled solution drove a 43% conversion rate and added 139,000 new subscribers in the first month, while improving ad targeting and enabling campaign management without additional developer resources.

La Presse

Francois Guy

Vice President of Technology