Case Study: Azimo achieves 14% higher email open rates, 24% higher CTR and a 4-point lift in first transfers with Braze Customer Success

How Azimo Cashed in on Better Customer Engagement With the Help of Braze Customer Success

Azimo, a global money transfer company, needed a new customer engagement platform after its original CRM siloed email and push, didn’t integrate with the rest of the tech stack, and limited scaling and campaign effectiveness. They selected Braze — leveraging the Braze platform and the Braze Customer Success team — to replace their legacy solution and improve cross-channel coordination, personalization, and integration.

Braze worked with Azimo to migrate in about three months, integrate streaming-data-driven cross-channel campaigns, and use Connected Content dynamic personalization (with automated translations and real-time exchange rates) alongside weekly Customer Success guidance. The result: a 14% increase in email open rates, a 24% rise in email clickthrough rate, and a four-point increase in registered users making their first transfer — measurable gains driven by Braze’s platform and support.

Azimo

Harjot Dhillon

Senior CRM Marketing Manager