Case Study: Sesame Care achieves 15X conversion lift and streamlined data collection and messaging with Braze

Sesame Care Drives 15X Increase in Conversions After Streamlining Their Data Collection and Messaging with Segment and Braze

Sesame, a two-sided online marketplace (Sesame Care), faced limited customer acquisition and engagement because their marketing relied almost entirely on SEM and email outreach only to past purchasers. They needed an easy-to-use, HIPAA-compliant platform that a small team could manage to collect better first-party data and build cross-channel journeys, so they partnered with Braze (and Segment) to expand beyond their single-channel strategy.

Braze helped Sesame integrate Segment to unify event data and eliminate manual API work, then used the Braze Canvas to run multichannel, frequency-tested campaigns with automated segmentation and personalization. As a result, Sesame achieved a 15X increase in last-click conversions and moved email marketing from a top-10 to a top-3 contributor to growth, while gaining scalability and reduced engineering overhead thanks to Braze.

Sesame

Brett Doyle

Head of CRM