Case Study: HBO Max achieves 18% increase in viewers for weekly movie premieres with Braze

HBO Max Gains 18% More Viewers for Movie Debuts With This Cross-Channel Campaign

HBO Max wanted to grow audiences for its weekly movie premieres and improve subscriber engagement, so it partnered with Braze to deliver a cross-channel push notification and in-app message program. Using the Braze platform (integrated with Snowflake via Braze Alloys), HBO Max built a “Remind Me” flow to capture opt-ins and surface timely premiere reminders to the right viewers.

Using Braze’s segmentation and messaging features, HBO Max sent targeted in-app prompts with a “Remind Me” option and follow-up push notifications at showtime. The Braze-powered campaign drove measurable results: an 18% increase in viewers for weekly premieres, a 30% lift in viewership versus the control group that didn’t receive push reminders, and a 13% reduction in churn.

HBO Max

Christine Miller

Senior Director of CRM