Case Study: Clipchamp achieves a 600% win-back lift to fight churn with Braze

Clipchamp Turned To Braze To Fight Churn And Boost Engagement 600%

Clipchamp, the online video-editing platform with over 17 million users, faced fragmented lifecycle marketing: multiple messaging tools that didn’t integrate, leaving the team unable to see who received which outreach or measure impact. To fight churn and boost engagement, Clipchamp turned to Braze to consolidate messaging and more precisely target lapsed and at-risk users.

Using Braze (including in-browser messaging and Content Cards) and the Braze Alloys integration with Amplitude, Clipchamp deployed targeted win-back campaigns in under a month, A/B testing offers and modalities. The Braze-powered solution delivered a 600% lift in win-backs versus the control group and 7.4% conversions for treatments, while giving the marketing team transparent, flexible tools to measure and optimize campaigns.

Clipchamp

Caitlin Humble

Lifecycle Marketing Manager