Case Study: REA Group achieves 94% increase in home loan leads and 200% increase in property tracking with Braze

REA Group Ushers in a New Era of Customer Engagement With Braze

REA Group, a global digital real estate advertising company, faced limitations with its legacy marketing platform that hindered cross-channel campaigns, real-time segmentation, and app-first personalization. To modernize customer engagement and avoid delays caused by batch data failures, REA Group turned to Braze to build a system that could deliver dynamic, real-time content and unify campaign orchestration across teams.

Braze implemented a solution that integrated REA’s Tealium-sourced customer profiles with Braze Currents, modular Braze Content Blocks, and API-driven data streams to create reusable audiences and real-time, personalized messaging across channels. The Braze-powered system eliminated operational silos, saved at least two hours per campaign, and produced measurable results: a 94% increase in home loan leads, a 200% increase in property tracks, and over 1,000 additional agent enquiries per week.

REA Group

Sarah Myers

Executive Manager, Consumer Marketing