Case Study: Fishbrain achieves 33% more paid subscriptions and 24% higher retention with Braze

Fishbrain Uses Braze, Phiture, and Amplitude to Increase Paid Subscriptions by 33%

Fishbrain, the community app for 11 million anglers, needed better ways to retain new users after signup and drive conversions to its paid Fishbrain Pro tier. To solve this, Fishbrain partnered with Braze, using Braze Canvas and Braze Alloys partners Amplitude and Phiture to build a more personalized onboarding experience.

Braze helped Fishbrain implement targeted, multi-channel onboarding journeys (email, in‑app messages, push) with Decision Split and Delay steps, integrate analytics via Braze Currents into Amplitude, and run A/B tests with Phiture’s guidance. As a result, Fishbrain increased paid subscriptions by 33%, improved retention by 24% versus a control group, and achieved a 10x improvement in email deliverability and higher open rates.

Fishbrain

Ayat Baroudi

Head of CRM Marketing