Case Study: Deliveroo achieves real-time, actionable global marketing insights with Braze

How Meal Delivery Service Deliveroo Satisfied Its Global Hunger for Data

Deliveroo, the global meal delivery service operating across 13 countries, faced the challenge of giving its central CRM team in London real-time, accurate campaign data to support marketing across 12 other regions. To scale tests and rollouts globally, Deliveroo needed a way to break down data silos and make campaign and customer insights instantly accessible—so they turned to Braze and its Currents data export capability.

Braze implemented Currents to stream high-volume, real-time Braze data into Deliveroo’s data warehouse and BI stack, paired with Looker dashboards to democratize access across regional teams. The solution enabled Deliveroo to test channels (push, in-app, email, News Feed Cards, webhooks, etc.) at scale, reduced time spent handling data requests by 8x, and empowered regional teams with actionable, real-time insights—improving experimentation, time-to-value, and cross-team collaboration.

Deliveroo