Case Study: bunq achieves a 13% rise in paid subscription rates with Braze

bunq Raises Paid Subscription Rates by 13% with Braze Mixpanel and Segment

bunq, a fully mobile bank serving customers in 30 European countries, needed a more scalable engagement platform to personalize and automate messaging across touchpoints and seven languages. They switched from a limited system to Braze (working with Braze Alloys partners Segment and Mixpanel) to eliminate manual workarounds and better tailor lifecycle journeys.

Using Braze—leveraging Braze Currents, Liquid personalization, in‑app messages and integrations with Segment and Mixpanel—bunq automated personalized journeys and expanded channels, enabling scalable multilingual campaigns and reusable content blocks. The move drove a 22% increase in click‑through rate, a 17% reduction in users opening support tickets, and a 13% rise in paid subscription rates.

Bunq

Matt Brownsey

Marketing Activation Specialist