Case Study: Quizlet achieves a 42% conversion rate and 4.6M sessions with Braze Canvas

Quizlet Drives 42% Conversion Rate With a Cross-Channel Strategy

Quizlet, the online learning platform used by millions, sought to increase engagement and help users form study habits by encouraging consecutive-day “streaks.” Needing a more flexible, targeted solution than their previous CRM, Quizlet partnered with Braze and used Braze Canvas and other Braze tools to build and manage streak-focused campaigns without heavy engineering support.

Braze implemented a cross-channel solution using multiple Braze Canvases, email, in‑app messages, push notifications, Content Cards, webhooks to track/add/remove streaks, and Braze Intelligent Timing to personalize delivery. That approach drove a 42% conversion rate, more than 1 billion Canvas entries, and 4.6 million sessions, demonstrating significant uplift in engagement for Quizlet.

Quizlet

Maddie Groves

Head of Lifecycle Marketing