Case Study: GetYourGuide achieves 45% action-email open rates and 100%+ email click growth with Braze

Travel Booking Platform GetYourGuide Weathers the Storm With Cross-Channel Messaging

GetYourGuide, the travel booking platform, faced a roughly 99% drop in bookings as the COVID-19 pandemic ground travel to a halt and needed to stay top-of-mind while proving value beyond its marketplace. Working with Braze, GetYourGuide leveraged Braze’s CRM and cross-channel messaging capabilities—email, push, in‑app messages, and Content Cards—to shift from conversion-focused outreach to inspirational, personalized campaigns.

Using Braze’s cross-channel approach and dynamic personalization, GetYourGuide launched campaigns like “The World at Home,” travel quizzes, and online activities to engage users at home. The Braze-powered program delivered a 45% open rate for action-based messages and more than a 100% increase in email unique click-through rates, helping GetYourGuide sustain and grow customer engagement despite industry-wide declines.

GetYourGuide

Krzysztof Szymanski

CRM Lead