Case Study: KFC Ecuador achieves 15% revenue increase with Braze

KFC Ecuador Boosts Revenue by 15% With Cross-Channel Marketing

KFC Ecuador faced a challenge with many customers downloading mobile coupons but not redeeming them, limiting conversions between visits. To unify cross-channel communications and better understand customer behavior, KFC Ecuador partnered with Braze, leveraging Braze Canvas and the Braze Intelligence Suite (including Intelligent Timing) to design and test personalized engagement campaigns.

Using Braze, KFC Ecuador ran Canvas journeys with message variants and Intelligent Timing to deliver offers via the best channels at each customer’s peak engagement window, testing email vs. push and value-added incentives like free delivery. The campaign cut down on abandoned coupons, gave KFC deeper segment insights, and drove a measurable 15% increase in revenue (with 15% of sales directly attributable to Braze).

KFC

Stephane Godoy

Regional Marketing