Case Study: Delivery Hero re-engages lapsed users with Braze Push Stories

Delivery Hero Explores Push Notifications’ New Frontier with Push Stories

Delivery Hero, a global food delivery platform, sought to re-engage lapsed users of its Talabat brand ahead of the 2018 World Cup. To reconnect with customers who hadn’t interacted in the prior seven days, they turned to Braze and its new Push Stories capability to move beyond generic blasts and create more immersive, personalized mobile outreach.

Using Braze Push Stories, Delivery Hero delivered carousel-style, image-rich push notifications with interactive buttons to targeted, segmented audiences — an approach Braze notes can boost conversions (adding images and rich content has been shown to increase conversions by 57%). The solution let Delivery Hero drive more engaging touchpoints on users’ home screens without requiring app opens, positioning the brand to lift re-engagement and keep Talabat top of mind.

Delivery Hero