Case Study: PAYOMATIC achieves 32% uplift in mobile deposit adoption and increased customer lifetime value with Braze

Payomatic Boosts Mobile App Adoption and Lifetime Value with Data-Driven Marketing

PAYOMATIC, New York’s largest provider of check cashing and financial services, aimed to digitize its largely brick-and-mortar business to boost mobile app adoption, engagement, and customer lifetime value. Lacking cross-channel engagement capabilities, PAYOMATIC partnered with Braze to deliver personalized push notifications, in‑app messages, Content Cards, and Connected Content that guide customers at key moments in their journey.

Using Braze—integrated with Snowflake, Fivetran, and AWS SageMaker—PAYOMATIC launched data-driven, personalized campaigns (pushes that routed to Content Cards and in‑app messages with dynamic offers and deep links) that produced measurable impact: a 32% uplift in direct/mobile deposit adoption, an 11% increase in mobile app engagement, and 50% prepaid cardholder mobile app penetration, improving onboarding, engagement, and customer lifetime value.

PAYOMATIC

Steven Mayotte

Chief Information Officer