Case Study: Delivery Hero achieves 3X higher redemption rate with Braze in-app messages

Delivery Hero Drives 3X Higher Redemption Rate With In-App Messages

Delivery Hero, a global food ordering and delivery marketplace, needed a way to reach customers with interactive, timely messages tied to monthly paydays to boost engagement and promotions. To do this the company partnered with Braze and used Braze’s in-app messaging/mobile platform to deliver gamified experiences.

Braze helped Delivery Hero deploy “Scratch & Win” in-app messages and reusable templates that could be localized across brands and regions; winners received a delivery discount and non-winners still enjoyed the experience. The campaign drove a 3X higher redemption rate for winning customers, increased engagement frequency among new customers over the next 30 days, and delivered strong overall engagement — results Delivery Hero achieved using Braze.

Delivery Hero

Dragos Dumitru

Email Developer