Case Study: Rosetta Stone achieves 25% target-segment revenue lift and saves 2 workdays per week with Braze

Rosetta Stone Uses Braze to Engage Learners and Raise Segment Revenue by 25%

Rosetta Stone, the long‑standing language‑learning company, needed a fast, resource‑light way to boost engagement—especially to promote new livestreamed Live Lessons—and to reactivate and upsell highly engaged users. To solve this, Rosetta Stone partnered with Braze (and Braze Alloy partner FIVE), leveraging Braze Canvas and In‑App & In‑Browser Messaging to deliver personalized, cross‑channel campaigns.

Using Braze Canvas to test cadences and personalized push and in‑app messages, plus API‑triggered delivery and HTML in‑app Vimeo streaming for class reminders, Rosetta Stone drove measurable gains: a 25% increase in revenue from the target segment, a 10% lift in app opens, and the equivalent of 2 work days saved per week. Braze enabled the scalable, data‑driven messaging that produced these results.

Rosetta Stone

Ryan Svedin

Senior Product Manager