Case Study: Suunto achieves over 440% increase in World Vertical Week participation with Braze

Suunto’s Cross-Channel Campaign Increases Contest Participation 5X

Suunto, the Finnish maker of sports watches, dive computers, and compasses, wanted to boost brand engagement and drive participation in its annual World Vertical Week contest. To reach both existing users and non-participants across multiple countries, Suunto turned to Braze, leveraging Braze’s cross-channel messaging tools including in-app messages (IAMs), HTML carousels, Content Cards, and push notifications.

Using Braze, Suunto built targeted segments, sent localized IAMs with deep links, integrated Content Cards into the app feed, and triggered push reminders for non-participants—optimizing messaging with analytics from Amplitude. The Braze-powered campaign drove participation up over 440% year over year (more than five times the previous year) and achieved a 7% conversion rate from push notifications, significantly increasing app engagement and contest signups.

Suunto

Antti Laiho

Brand Marketing Manager