Case Study: Happn achieves 3X higher email open rates and 42% lower bounce rates with Braze

happn Increased Their Email Deliverability by 3X with a Cross-Channel Approach

Happn, the location-based dating app with 85 million users, struggled with high email bounce rates and low open rates because many people signed up via Facebook accounts that often contained outdated addresses. Using Braze to build a cross-channel engagement strategy, Happn aimed to capture accurate emails and improve deliverability.

Braze enabled Happn to add an in-app message to the onboarding flow to collect and verify users’ email addresses, then trigger confirmation, welcome, and onboarding emails. The Braze-driven solution got 50% of new users to share their email, produced a 3X uplift in onboarding email open rates (1.3X for welcome emails), and reduced bounce rates by 42%.

Happn