Case Study: IBM achieves a global hybrid product launch (3,392 attendees) with ON24 Webcasting Platform

IBM - Customer Case Study

IBM’s Business Analytics Group needed a high-impact, global product launch for Cognos 10—their largest since acquiring Cognos—that combined a physical event with interactive remote participation via social media and live Q&A to engage customers and prospects worldwide.

IBM used ON24’s Webcasting Platform 10 to stream “Cognos 10: Intelligence Unleashed” live from Las Vegas to viewers in over 90 countries, integrating widgets, Twitter and live Q&A; the hybrid event generated 5,982 registrants, 2,496 live attendees and 896 on-demand viewers (≈3,392 total), a 54.36% registrant-to-attendee conversion, an average viewing time of 69.9 minutes, and a follow-up executive audio Q&A to address roughly 250 submitted questions.

IBM